Use your natural ability to train people, share your knowledge, and love of interior decorating in this role!
The primary responsibilities of this position are to successfully integrate national retailing programs into the territory, to promote and train on the sale of Graber, Bali, Signature Series, and Springs branded products, to achieve maximum market penetration and build brand reputation, and to attain short- and long-range objectives for retail sales growth.
Outside Sales and Service
The FSR will spend approximately 70% of their time in stores training and selling the retail store associates on the brands we sell. This includes:
Work with Springs National Account Managers to plan and coordinate training events, new store openings, sales promotions, assortment changes, display changes, etc. He or she will conduct product knowledge and selling classes of up to 50 people in many of these types of events.
Responsible for the integrity of displays. He/she will regularly install new displays and update existing displays with new products or new hardware as required, clean/tidy displays as necessary and update pricing and sample books.
The FSR will spend some time planning for new store openings, in close coordination with his/her Regional Manager and appropriate personnel from the retail chain. He or she will help set up new stores, and will often attend grand openings or other special events planned for individual stores. These events often will occur on weekends.
The FSR keeps the Regional Sales Manager informed of his or her activities via standard communication processes. He or she will work closely with their respective Manager to determine the most effective store-call schedule. The FSR’s key objective is to schedule their day in order to maximize their customer relationships and to maximize sales.
Sales Reps may be asked to assist in training new Sales Representatives in other territories.
Scheduling: This position will require some weekend work.
Most incumbents will be required to drive for extended periods of time, and may drive between 15,000 and 40,000 miles annually. Approximately 50% Overnight travel is required.
Education and Experience
A bachelor’s degree in business or a related field is strongly preferred. Candidates should have experience in retail sales. Window coverings experience is preferred.
Knowledge, Skills, and Abilities
Is able to communicate effectively in training and/or presentation situations; handles questions and concerns with confidence and ease; has comprehensive product and technical knowledge to present facts clearly; is able to improvise when unexpected circumstances arise. Very good presentation skills are essential, as this position will frequently be called on to give product knowledge presentations to groups consisting of 2-10 sales associates, and occasionally to larger groups of 40-50 in-store sales associates. Creative, memorable presentations will leave a positive, long-lasting image in the minds of in-store associates and department managers, and will result in increased sales.
Customer Service Skills
Is easy to approach and talk to; anticipates customer needs; spends the extra effort to put others at ease; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener; is cool under pressure; not defensive or irritated in difficult situations; displays maturity; can hold things together in difficult situations; handles stress well; not knocked off balance by the unexpected; doesn’t show frustration when resisted or blocked; is a settling influence when necessary; responds to external and internal customer requests in a timely manner.
Training / Selling Skills
Understands and uses sales data to identify selling opportunities to increase sales. The FSR anticipates and takes steps necessary to quell objections from store associates and end users concerning SWF products; effectively deals with unexpected objections as they arise; continually builds rapport with associates at all levels within the store setting (Department, Regional, Installation Managers and sales associates); is familiar with the qualifying process and effectively communicates the benefits of all products
Is able to effectively use technology, ie. E-mail, voice mail, hand-held digital assistants. Is comfortable using common office technology software, ie. Word, Excel, and PowerPoint.