• Media Planner 161203

    Job Locations US-MA-Malden
    Requisition ID
    2018-4196
    # of Positions
    1
  • Description

    SunSetter’s Media Planner will be the lead person in the day-to day media planning and execution of SunSetter’s advertising program which includes TV, Print, and Digital efforts.

     

    Job Responsibilities:

    • Responsible for all aspects of media plan and execution, including but not limited to:
      • Building the advertising plan schedules
      • Annual budgeting
      • Negotiating rates
      • Execution of Insertion Orders
      • Using the MAC to create, code and deliver print ads to publications in proper specs
      • Invoice review and submission for payment approval
      • Tracking results
      • Create results reports and analyze results
    • Cash TV planning including weekly meetings, monthly and annual budgeting, new station review and reporting
    • Print advertising planning, negotiation, tracking, coding, creative decision making and analysis.
    • Work with digital agency to manage and optimize digital search efforts
    • Media reporting and analysis using SunSetter’s internal software
    • Manage and maintain SunSetter’s Facebook presence
    • Cultivate and maintain relationships with outside vendors and be primary person of contact for any and all needs
    • Work closely with internal departments to collaborate on projects across multiple platforms
    • Assign and maintain tracking codes for SunSetter’s CRM system
    • Present advertising plan at annual call center trainings or other trainings as needed

    Requirements

    • 3 - 6 years of media planning or advertising experience
    • Bachelors Degree is required – Marketing Major preferred
    • Planning experience in print, TV and digital. Direct response experience a plus
    • Strong communication skills
    • Advanced Excel skills required
    • Proficiency in Adobe creative suite a plus
    • Strong analytical and problem-solving skills
    • Is well organized, detail oriented and demands accuracy

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