• Supv Marketing 161192

    Job Locations US-MA-Malden
    Requisition ID
    # of Positions
  • Description




    Job Experience requirement: 5 to 8 years

    Education Experience: Bachelor of Science – Marketing Major preferred


    Direct-to-Consumer Mailings:

    • Update all mailing components yearly for new language, images, products, pricing etc.
    • Redesign mailing components as needed using QuarkXpress
    • Create printer-ready files (per each printer’s specs) for all mailed components (envelopes, brochures, letters, flyers, order forms etc.) and double-check that the proper format, appearance, and layout of text and images is set before uploading the files to each individual printer’s FTP site.
    • Develop new fulfillment packets to test against control packets
    • Review printer proofs for retail brochures, flyers, letters, envelopes, order forms etc.
    • Act as backup in overseeing the external mail house to ensure all retail mailings are executed weekly according to plan
    • Distribute all marketing mailings internally as they drop to ensure all departments know what offers are active as well as emailing each recipient a description of the mailing and what has changed from the previous year
    • Create and populate PDFs of all marketing mailings into a special directory for viewing in the SunSetter System, thus ensuring all call center reps can see the exact mailing a customer has in their hands – send direct link for each folder to IT for implementation


    Retail Email Campaign:

    • Manage an 8 million+ annual email campaign to leads and existing owners
    • Proof over 300 retail html email templates annually for dates, codes, language and design
    • Create/approve new retail email subject lines and pre-headers



    • Manage, coordinate and execute all wholesale direct mail marketing and email campaigns
    • Produce all materials for 450+ independent dealers: i.e. Dealer Manuals, In-Home Kits, Brochures and Posters
    • Make all Dealer Manuals and In-Home Kits and get them into inventory for shipment
    • Review printer proofs for wholesale brochures, flyers, letters, envelopes, etc.
    • Oversee external mail house to ensure all wholesale mailings are executed according to plan
    • Create all html email templates for dealer emails and provide text copy and subject lines for each
    • Name and schedule all dealer emails in the SunSetter System for population in the weekly Email Campaign Report
    • Provide the list and specs for each dealer email to IT so it can be added to the mailing history and then dropped upon my approval
    • Alert wholesale team when an email has dropped to our dealer base
    • Post high-resolution images to the FTP site for dealers upon request



    • Supervise Marketing Coordinator by training/prioritizing/assigning/reviewing duties
    • Provide guidance on new email and web graphic creation
    • Provide guidance on new hard mailing component creation
    • Perform yearly review of Marketing Coordinator


    • Help execute still photoshoots: model procurement, shoot locations, props, release forms, etc.
    • Travel to offsite video/photoshoot locations to ensure the goals of each shoot are met
    • Produce, shoot and edit educational product videos for company website



    • Assist in web development and provide feedback on new page designs
    • Assist in web review for pricing, saving codes, sale offers, and marketing language accuracy
    • Place test orders on the web to make sure there are no bugs in the ordering process as needed


    Market Research:

    • Conduct consumer surveys to enhance campaign targeting and identify market opportunities



    • Research/select/obtain promotional items for giveaways that appeal to the target demographic
    • Maintain our photo library and add all new images as we receive them
    • Clean up photos in Photoshop
    • Manage outside photo re-toucher whenever an image needs extensive correction by outlining everything that needs to be edited, reviewing the photo for accuracy and submitting invoice for approval


    Technical Requirements:

    • InDesign or QuarkXPress
    • Excel
    • PowerPoint
    • Outlook
    • Microsoft Expression Web 4
    • Word
    • Photoshop
    • Illustrator
    • FileZilla
    • Sony Vegas


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