• Product Manager II

    Job Locations US-WI-MIDDLETON
    Requisition ID
    # of Positions
  • Description



    Job Purpose: 

    The Product Manager 1 will assist the Management of Product Management in managing and developing one or more product lines.  Many of the activities assigned to the Associate Product Manager will be identical to those assigned to a Product Manager, however, an individual at the PM1 level will work with less supervision and will have more latitude for independent decision making.





    Job Duties: 

    1. Participate in setting basic strategic direction for assigned products.


    2. Financial Accountability

    • Accountable for sales volume and profitability (standard variable margins) of assigned product line(s)
    • Develop accurate sales forecasts for assigned product lines.
    • Maintain Margins:
      • Recommend price levels, which meet the needs of the company yet, find acceptance in the marketplace.
      • Work with colleagues in marketing, manufacturing, purchasing, engineering and sales to identify and carry through with cost reduction projects.

    3. Improve product vitality:


    • Team lead, and when necessary, project manage new product, and product enhancement/refresh projects to ensure adherence to the NPS schedule.
      • Under the direction of a more senior product manager, identify consumer and trade needs and benchmark against competition.
      • Under the direction of a more senior product manager, identify specific product needs and define requirements for Engineering.
      • Participate, along with more senior members of marketing, in establishing market plans for new product rollouts.
      • Work with Purchasing and Engineering department, source selected items from vendors.  Work closely with vendors on new and/or existing product designs.
      • Under the direction of a more senior product manager, make decisions on SKU mix, design and functionality of assigned product line(s).
      • Coordinate various functions involved in product introductions/refreshes, Purchasing, Engineering, Manufacturing, Sales, Integrated marketing, Distribution, Finance and Engineering Services
      • Manage the creation and production of Product Launch Kit materials.
    •  Monitor and evaluate new item’s sales and margin performance.

    4. Marketing Responsibilities:


    • Achieve market penetration for assigned products:
      • Develop, recommend and implement aggressive marketing programs to achieve share growth.
      • Insure that product integrity is maintained.
      • Supervise product improvements, keeping products equal to or better than competition.
      • Insure that proper support is given the product through necessary selling tools and materials, proper sales effort and appropriate merchandising programs.
      • Constantly look for, recommend, and implement innovative programs and approaches to promote market share growth.
    • Obtain and maintain a thorough knowledge of the assigned products, as well as competitor’s products.
    • Obtain and maintain a thorough knowledge of the markets in which Spring’s products compete, and the accounts in these markets.
    • Under the direction of a more senior product manager, prepare and make presentations to current and potential customers. 
    • Represent SWF at trade shows.

    5.  Maintain product line:

    • Provide guidance to productions planning associates, to maintain targeted inventory and service levels.
    • Assist in preparation of marketing budget, and monitoring of on-going performance against budget.




    Education and Experience: 

    • Bachelor’s Degree with emphasis in Marketing or Business Administration required.
    • MBA in Marketing preferred.
    • Minimum of 5 years marketing product management experience with a consumer products company is required.

    Knowledge, Skills and Abilities:

    • Manual:  Organized work habits, familiar with telephone dictation and calculator use.
    • Human Relations: Ability to work with wide range of people, from various disciplines, including customers, vendors, and other employees within the company.
    • Analytical: Ability to constantly analyze assigned business to understand strengths and weaknesses. Ability to understand and make financial analyses.
    • Conceptual: High degree of creativity  in developing businesses, developing new products and consumer-oriented programs. Ability to understand color texture and pattern elements of design. Ability to forecast trends and develop plan around these trends.
    • Must be a skilled problem solver.  Find appropriate solutions through negotiations, coordination of various departments and by creativity. Works independently but with day-to-day guidance from Business Unit Manager (s) and/or Product Managers 2.  Product problems and concerns are frequently received from all levels of management regarding the assigned product line (s), and frequent consultations and interactions are required.
    • Communication is frequent between SWF personnel at all levels, outside customers and vendors. Must have high level of persuasiveness.


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