• Digital Marketing Specialist

    Job Locations US-WI-MIDDLETON
    Requisition ID
    2018-3875
    # of Positions
    1
  • Description

    Job Purpose

    Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders.

     

    Job Duties

    • Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising
    • Partner with cross-functional teams to help team members understand viable upgrades or changes to internal systems and digital marketing solutions for products, courses, and other needed items
    • Maintain and execute digital tasks on editorial calendar for all SWF Commercial Brands
    • Work with and manage external partnerships for web and social content
    • Compile competitive information on web site, online education/training digital marketing strategy online quoting platform, social media

    Requirements

    Eduation and Experience

    • Associate's dregree required
    • Bachelor's degree in marketing or related field is preferred
    • 1-3 years relevant work experience required

    Knowledge, Skills, and Abilities

    • CMS experience
    • HTML
    • Mail Chimp
    • SEO experience, Google Analytics, Facebook Analytics, Social Marketing, CRO (Conversion Rate Optimization) understanding
    • CRM experience

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