Digital Marketing Specialist

Job Locations US-WI-MIDDLETON
Requisition ID
2018-3875
# of Positions
1

Description

Job Purpose

Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders.

 

Job Duties

  • Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising
  • Partner with cross-functional teams to help team members understand viable upgrades or changes to internal systems and digital marketing solutions for products, courses, and other needed items
  • Maintain and execute digital tasks on editorial calendar for all SWF Commercial Brands
  • Work with and manage external partnerships for web and social content
  • Compile competitive information on web site, online education/training digital marketing strategy online quoting platform, social media

Requirements

Eduation and Experience

  • Associate's dregree required
  • Bachelor's degree in marketing or related field is preferred
  • 1-3 years relevant work experience required

Knowledge, Skills, and Abilities

  • CMS experience
  • HTML
  • Mail Chimp
  • SEO experience, Google Analytics, Facebook Analytics, Social Marketing, CRO (Conversion Rate Optimization) understanding
  • CRM experience

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