Digital Brand Manager

Job Locations US-WI-MIDDLETON
Requisition ID
2018-3874
# of Positions
1

Description

Job Purpose 

Develop strategic plan for digital marketing activities including website, app’s, dealer portal, online quoting, SEO, email, social media, digital assets and display advertising

 

Job Duties

  • Manage all digital based marketing programs including websites, apps, portals, social media, digital assets, online training and email marketing
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Plan, execute, and measure experiments and conversion tests
  • Brainstorm new and creative growth strategies
  • Collaborate with internal and external teams to create landing pages and optimize user experience
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Education and Experience

  • Bachelor's degree in Marketing or related field required
  • Minimum 3-5 years of related experience required

Knowledge, Skills, and Abilities

  • Proficient in Adobe PhotoShop, InDesign, and Illustrator
  • Proficient in Maya or other 3D illustrator
  • CMS experience, HTML, Mail Chimp, SEO experience, Google Analytics, Facebook analytics, Social Marketing, CRO (Conversion Rate Optimization) understanding
  • CRM experience preferred

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