Digital Content Analyst

Description:

Springs Window Fashions is hiring for a Digital Content Analyst based in our Middleton, WI Corporate Headquarters.

This is a hybrid role with 3 days each week in the office (Mon/Tue/Wed) and two days working remotely (Thu/Fri).

Company Overview:

Springs Window Fashions is a leader in the custom window treatment industry since 1939. Headquartered in Middleton WI, we have over 6,000 associates with locations in North America, Europe, and Asia.  Our custom window treatments are available under the Bali, Graber, SunSetter and Mecho brands in nearly every major retailer, in thousands of designer showrooms, and showcased in large commercial buildings.

Our company has made significant investments to become a leader in product innovation.  As North America’s premier window covering company, we’re committed to creating a “Best Experience” for our consumers, channel partners and associates.  We are bringing new innovations to the market at an accelerated pace and have a variety of offerings to consumers who want to improve their home décor.

Role Overview:

The Digital Content Analyst will be responsible for creating, managing, and optimizing digital content across various online platforms to support our marketing, communications, or engagement goals. This role will combine skills in content creation, digital marketing, and analytics to ensure content resonates with target audiences and drives engagement. 

The ideal candidate will ensure content aligns with brand style guidelines (for cohesive messaging), has excellent attention to detail and project management abilities, familiar with web best practices for ADA (Americans with Disabilities Act) and optimization.

Key Responsibilities:

• Work with cross-functional teams: Collaborate with the following departments: Marketing, Product Management, Sales, and Customer Service to ensure all content is aligned, cohesive and implemented online for product launches and campaigns by launch date.
• Manage content platforms: Update and post content within the residential sites and dealer portals through a Content Management Systems (CMS) or other platforms when applicable for run-the-business maintenance, blogs, promotions and rebates.
• Connect with strategic partners, digital product teams and IT: testing new functionality (on various browsers and devices), implementing winning results for A/B tests, adding new content to grow-the business projects, and troubleshooting online errors.
• Implement SEO: Utilize search engine optimization (SEO) best practices, such as keyword research, to ensure content is visible and ranks well in search results.

Requirements:

Education and Experience

• Minimum Education Required:
  • 2–4-year Associate, Technical, or Bachelor’s Degree in - Web Design, Digital Media, Multimedia Arts, Internet Marketing or equivalent digital related field
    • Minor knowledge in Web Programming and/or User Experience (UX) Design is beneficial
• Minimum Job-Related Experience Required:
  • A minimum of year of professional work experience
  • Portfolio of past work
  • Knowledge in Content Management Systems (CMS), HTML, CSS, ADA (and SEO)
  • Core competencies include data analysis, design principles, digital marketing knowledge, and strong project management skills
  • Must be organized and deadline driven
  • Excellent written and verbal communication skills.

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
• • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.