Company Overview

Springs Window Fashions is a leader in the custom window treatment industry since 1939. Headquartered in Middleton WI, we have 6,000 associates with locations in North America, Europe, and Asia.  Our custom window treatments are available under the Bali, Graber, SunSetter and Mecho brands in nearly every major retailer, in thousands of designer showrooms, and showcased in large commercial buildings.

Our company has made significant investments to become a leader in product innovation.  As North America’s premier window covering company, we’re committed to creating a “Best Experience” for our consumers, channel partners and associates.  We are bringing new innovations to the market at an accelerated pace and have a variety of offerings to consumers who want to improve their home décor.

Channel Marketing Team

The Dealer Channel marketing team at SWF is an exciting and fast-paced department that connects our brands to our vast network of independent dealers and franchises, who ultimately sell our products to consumers in the marketplace. The role of channel marketing spans many activities from strategic to tactical and those in the department regularly interact with nearly every other functional area within the organization – brand strategy, digital marketing, product management, sales, customer service and pricing. The channel marketing team has the opportunity to communicate directly with our network of dealers, touching them with email, video, social and in some cases has privilege to interact with them in person. We are growing the number of brands we support, which ensures plenty of opportunity for cross-training and growth within the department.

The focus is on continuously enhancing the customer experience while being the best dealer partner. As a fast-paced and dynamic group, marketing plays a critical role in shaping the impression customers have of the Company’s brands. The team is made up of marketing enthusiasts driven by a passion for delivering the best experience to customers – whether they are dealers, retailers, or the end consumer.

Channel Marketing Manager

The Channel Marketing Manager will focus on supporting our Outdoor portfolio of products, sold under the Sunsetter and Graber brands. This person will be responsible for leading the strategy, coordination and implementation of dealer facing marketing efforts with the objective of profitably growing the Outdoor segment of our business. 

The Channel Marketing Manager will be a self-starter who has a passion for driving results and thrives in a fast-paced environment.  You have a gut for great creative ideas and mind for strategy, execution and leverage data driven insight to shape your work. 

Key Responsibilities

1. Manage dealer communications including creating and deploying impactful email marketing campaigns to drive dealer engagement
2. Ensure that channel partners are effectively trained and equipped with the necessary marketing collaterals and tools to promote our products or services.
3. Create and manage dealer facing promotions and incentive programs to drive partner engagement and increase sales performance.
4. Collaborate with the broader marketing team to create and optimize marketing materials, including sales presentations, product guides, and digital assets, for channel partners.
5. Develop and maintain a strong understanding of our products or services, as well as the needs and preferences of our target audience and channel partners.
6. Collaborate with the product management team to develop go to market strategies to introduce new products to dealer base
7. Assist with the planning and execution of dealer facing events including tradeshows and meetings

Qualifications & Experience

• Bachelor’s Degree
• Minimum of 5 years of Sales and/or Marketing experience
• Proficiency with Microsoft Office Suite
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Consistent attention to detail and quality; eye for detail

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
  • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.